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Despite Pakistan being home to breathtaking landscapes, ancient civilizations, and frequently being referred to as one of the most hospitable countries on earth by travel bloggers, it remains one of the most misunderstood travel destinations. Media and political narratives, as well as stereotypes, often overshadow the reality of Pakistan’s as well as many other countries.

Jordan is often marketed as a desert destination and it’s usually highlighted by Petra and Wadi Rum.

Ethical travel is often presented as a clear-cut solution to the harms of tourism. It is a word that’s thrown around for marketing purposes.

Sustainable travel goes far beyond reusable bottles. Here’s what sustainable and ethical travel actually look like in practice and how we apply it at The Hybrid Tours.